The Power of Discomfort: Leveraging Technology and Psychological Ownership for Business Growth

Rachid Akiki, MD, MBA
3 min readApr 13, 2023
Credits to DALLE

Churchill once said, “We shape our buildings; thereafter, they shape us.” This rings true for technology as well. New networks are formed when a technology shift enables a new communication method. Just as broadband internet and flash video enabled YouTube, SMS-enabled Twitter, and mobile photography enabled Instagram. As…

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Rachid Akiki, MD, MBA

Decentralizing healthcare 🚀 Medical Doctor turned Serial Entrepreneur. Boston & Miami-based. Studied physics, medicine, radiology, & business. Always Learning